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Going Once, Going Twice: How the Auction Sales Method Can Maximize Your Home’s Value

In the world of the Australian real estate market, auctions have long been a popular method of sale. Even with the Reserve Bank of Australia continuously raising cash rates, auction clearance rates hold strong still reaching above 70%. Auctioneers talking a mile a minute, waving their hands, and pointing fingers, add a dash of thrill to every sale. With this fast-paced and competitive nature auctions bring a host of advantages specifically tailored for sellers. Let’s dive in and explore why auctions can be successful for sellers! 


No room for ambiguity

Auction is one of the most transparent ways of selling. During an auction, every bidder is on an equal footing, creating a level playing field for all involved. This means that each participant has a fair shot at placing bids, ensuring a transparent process from start to finish. Such transparency instills confidence not only among sellers but also among buyers, as they know that the highest bid at the end of the auction secures the sale, leaving no room for ambiguity. 

Planning to buy a house at an auction? Click here for essential FAQs and expert advice. 


Leads to a higher sales price

When it comes to auctions, the thrill of competition takes centre stage, and it often sparks an emotional bond between buyers and the property. With bidders fuelled by the desire to outdo one another, the price can skyrocket in no time. This spirited atmosphere works wonders for sellers, as it maximizes the chances of fetching a fair market value for their property.   


Expedites the selling process

For sellers in need of immediate cash flow, auctions offer a quick turnaround time. Unlike traditional methods, auctions come with a defined end time, eliminating the need for prolonged negotiations and reducing time spent on the market. This immediate cash flow can be advantageous for sellers who have financial obligations or want to reinvest the funds into other ventures. 


Maximizes the market exposure

When selling your home, effective marketing is key. With an auction, you can embark on a high-impact campaign which allows you to attract a maximum number of potential buyers in minimal time. Moreover, it offers buyers repeated exposure to the property, fostering an immediate emotional connection. As the saying goes, you never get a second chance to make a first impression. Auctions help create a compelling marketing campaign that leaves a lasting impact. 


Unconditional Sale and Early Sale Potential

One of the key advantages of auctions is the unconditional sale it offers. Once the gavel comes down, the property is sold, and the buyer is legally obligated to complete the purchase. This eliminates the risk of a cooling-off period and provides sellers with a secure and guaranteed transaction. Moreover, auctions often generate a sense of urgency among buyers, leading them to submit pre-auction offers. This high level of competition can result in a great price for sellers, even before the auction takes place. 


In the unlikely event that your property doesn’t sell at the auction, there’s no need to worry. At Ouwens Casserly, we pride ourselves on our skilled auctioneers who excel in negotiating successful sales even after the auction has concluded. In fact, at OC, we have a remarkable track record with nearly all properties selling either at or immediately after an auction. Discover our exceptional auctioneers who make it happen for you! Click here. 

Looking for a different method of selling your home in Adelaide? Click here.

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