Few real estate agents can demonstrate exactly how much money they can bring to your sale through the value of their professional expertise and experience. This is where Ouwens Casserly Real Estate’s Michael and Angela Stentiford differ.
A formidable husband and wife combination, Team Stentiford combines Michael’s marketing and strategic sales skills with Angela’s background in fashion styling, to not only deliver an impressive 97% list to sale ratio but also maximise the sale outcome for their clients.
Michael demonstrates this through the sale process for 19 Melrose Avenue, Beulah Park. In preparing the property for sale, a typical agent would have likely proposed spending around $21K to modernise the colour scheme and stage updated styling of the archetypal 1980s property.
Michael’s real estate nous suggested this was not required, instead recommending the seller elect virtual furnishing and a limited amount of paint to refresh the property’s presentation. With a total expense of only $1,300, the benefit to the seller through reducing unnecessary expenses was clear.
When it came to marketing 19 Melrose Avenue, Team Stentiford advised that a traditional print advertising campaign was unnecessary, instead of investing the vendor’s money into social media, which was an extremely affordable strategy and also offered the capacity to track the performance of the campaign. Social media also captured the demographics of the ad’s audience, with the property clearly popular amongst females aged 29-34, reflective of the family-friendly location and proximity to quality schooling.
The positive response to the campaign resulted in a pre-offer of $1M within the first 3 days of being on the market. Understandably tempted, the vendors sought advice on how to move forward, with Michael advising the vendors to hold and proceed with the auction. While this may be considered a risk, the expertise of Team Stentiford provided a strong indication that this was in the vendor’s best interest.
19 Melrose Avenue sold at auction for a price of $1.141M. When combining sales campaign savings of $23,375 and the increased sale price of $141K over the initial offer, the value of Ouwens Casserly Real Estate to the vendors totalled an impressive $163,375.
Don’t hesitate to contact Michael or Angela Stentiford to find out how Ouwens Casserly Real Estate can work with you to maximise the net return on the sale of your property.
