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How off market properties can benefit your buying or selling journey

Off market sales is a term used in the real estate industry often, but what does it for a buyer or seller? Discover all you need to know about our off market platform and how it can benefit you.

Ouwens Casserly’s off market platform

Searching for your new home can be frustrating. You know what you want, but often the market may not be providing a perfect match to your needs.Even those seeking a rental property will understand the challenge of endless online searches, chasing inspection times and application forms only to find someone else had the inside scoop on the property you had your heart set on calling home. For those looking to sell their home, these unprecedented times have highlighted the other ways in which people are searching for homes, with health and safety becoming the number one priority.This is where OC First, OC’s off market platform, comes in.
OC First is designed to give you, whether you are in the market to sell or buy, a targeted advantage with direct access to those seeking a property like yours, or those selling your dream home before they are listed on the open market.  By completing a simple registration form, you can tailor your search to meet your requirements and gain access to properties that meet your criteria as soon as they are listed with OC Real Estate. Take a look below at how OC’s off market platform can help you achieve your property goals.


Buying off market

Buying off market is a more tailored and personalised process between yourself and the agent. Unlike sorting through pages of properties online, Ouwens Casserly’s ‘OC First’ gives you, the purchaser, exclusive access to silent listings. This pre-release method allows for buyer specific property selection before primary marketing campaigns begin.Therefore, gives you more time to discuss options with the agent before market release, less initial competition which eases upfront pressure and allows exclusive access into the newest properties ready to hit the market.Off Market Sales Blog (4)

Whether it is a first home, you are upsizing to a family home, down-sizing or investing here are OC’s hot tips from the agents for buying off market:

  • Do your research and solidify the requirements you desire in order to achieve that exact property you are after
  • Have your finances ready and are prepared to pay a deposit so you can eliminate waiting for finance when the right home appears
  • Trust and communication with your agent as transparency is key to the agent helping you connect to that perfect property


Selling off market

Selling your property off market not only gives you privacy and reduces marketing costs but allows you access to OC First database of buyers looking to purchase. This direct gateway to a strong buyer network of those specifically looking for property that aligns with your area or specifications, enables for quick turnaround sales, leading to shorter settlement periods with 0 days on market.

OC First buyers associated with your agent makes for personalised and speciality selling as they have already shown interest in the market and waiting to buy, having missed out on another similar sale.

Over the past financial year OC First has attributed to 66 sales, inclusive of properties all over Adelaide, from Athelstone to Sellicks Beach, Seaton to Coromandel Valley and everywhere in between. OC agents Mandy & Emma Doolan describe OC first as a brilliant way to “start your selling campaign” having sold within 12 hours of launch and above price guide for a property in Mile End.

Off Market Sales Blog (3)


OC Agent Michael Stentiford shared a few insights on trends we are seeing around off market sales with National Property Buyers recently.


Who is selling off market?

Currently, off market sales are especially popular at the top end of the market.


Why choose to sell off market?

The decision is generally lifestyle rather than economically driven.


Off market sales are generally more discreet than those with full advertising campaigns.

There could be a situation where the sale is health-related or due to financial distress or divorce, or it could be an elderly vendor who finds the prospect of opening their home up terrifying. Some of them like to know exactly who is coming through and when they will come through.


What are some advantages of selling off market?

When you’re selling unique properties, that off market aspect gives you a great deal of market feedback. For properties that are highly in demand, it gives you a group of targeted buyers you know are willing to pay a premium.


Click here to read the full article.


Here are OC’s hot tips from agent for selling off market: 

  • Have registered buyers inspect your property and potentially place an offer property to investing in styling or marketing to release to the open market which could save you thousands of dollars
  • Feedback is key from both potential buyers regarding styling changes and your agent on the best strategy to sell your home through OC First with a progressive release to market
  • Speak with your agent and discuss the best market approach for your property to get the best result personalised to you


Get the jump on your competition! Register for OC First here.





Alex Ouwens and Nathan Casserly have a genuine passion for real estate and love to help people achieve their goals and dreams through property. Find out more about OC  here.

Interested in a career at Ouwens Casserly Real Estate? Check out our opportunities here.

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