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The importance of a database & buyer management for off market sales

The recent trend regarding off market sales has been interesting to watch. We’re starting to see a pattern as a result of a change in the marketplace over the past six months, with more owners looking at selling off market before they go to a full marketing campaign of signboard, internet and press advertising.  


Having a strong database of prospective purchasers is vital in the success of an off market sales campaign. At OC, we have one open buyer database from buyers coming through our opens each weekend with set requirements.  



From the buyer requirements and data, we have access to a fair snapshot of the market and it allows our agents to bring a high number of buyers to an off market property without any extra marketing expenditure. Resulting in a quicker sale with minimal costs to the vendors.

In recent years, the cost of website portals (including & Domain) has increased significantly, so the ability for an agency to harness this data has improved and it is clear why the trend of selling off market is increasing.

Consumers demand and can source information quickly but also do not have a lot of time meaning providing fantastic customer service is so important. This has resulted in agents spending more time working with our buyers to understand their needs. Instead of searching online via a suburb or price requirement, a buyer can call a professional agent and explain what exactly they are searching for. The agent can come to their property, have a look at the type of home they currently live in and find out exactly what they’re trying to achieve with their move.

From this data, the agent can introduce the buyer to two or three properties that they think is going to suit their needs rather than getting overwhelmed with the number of properties online. This is an area at OC that our agents are working really hard in to be industry leaders.


If you searching for the perfect property and want to get ahead of the market, sign up for buyer alerts here.

If you would like to discuss your property and the options of an off market sale, request a free appraisal.



Alex Ouwens and Nathan Casserly have a genuine passion for real estate and love to help people achieve their goals and dreams through property. Find out more about OC  here.

Interesting in a career at Ouwens Casserly Real Estate? Check out our opportunities here.

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