After more than a decade of growth and evolution, Ouwens Casserly is closing the door on its old brand and stepping confidently into the future.
As of today, Ouwens Casserly will officially be known as OC. After well over a decade, the real estate agency is unveiling a bold and innovative rebrand, marking a new era in South Australian real estate. The change repositions OC as an aspirational market leader for buyers, sellers, landlords, renters, and agents alike.
Founded in 2014, Ouwens Casserly has grown from a team of just three to more than 170 passionate professionals today. During that time, they also built a reputation for their expertise, guidance, and award-winning service. Now, under the fresh OC identity, the company is embracing a modern, confident, and inviting brand that emphasises high-performing agents and superior client experiences.
The move from Ouwens Casserly to OC also allows the brand to grow beyond its founders and thrive on its own, while its founders remain actively guiding the business through leadership and strategic direction. With this new, simplified name, the brand becomes more about the collective team, quality service, and exceptional results the brand has become known for.
“Putting people first has always shaped who we are,” says OC Co-Founder Alex Ouwens, “from clients and team members to the communities around us, our focus is on supporting others through life’s important moments with genuine care and unwavering integrity. This rebrand is about more than aesthetics, it’s a reflection of our belief in the power of people, progress, and purpose.”
The new name is accompanied by a new look, new voice, and stronger presence in the market. Visually, the new brand identity elevates what’s recognisable about Ouwens Casserly and recontextualises the brand as sophisticated and refined, with just a hint of playfulness. The new brand voice empowers agents to bring their individuality to the forefront, while still aligning with OC’s reputation for providing aspirational, high-impact real estate services.
“We’ve always been willing to challenge the way things are done. Not for the sake of being different, but to find better ways to grow, lead and deliver something meaningful for the people who trust us”, says OC Co-Founder Nathan Casserly.
“This change gives us the platform to build on our momentum,” says OC CEO John Thompson, “we’ll use it to sharpen our market presence, open doors to new opportunities, and deliver even greater value to the people we serve.”
OC is stepping forward as a distinctive voice in the real estate market. One that balances aspiration with approachability, performance, and warmth. The rebrand signals a commitment to helping their clientele achieve the best possible result for their property, while still honouring the trust they have accrued over more than 10 years in South Australia.
