Summer selling success is shaped by preparation, precision and the right team behind your campaign. At OC, our approach is guided by real performance data and a proven ability to deliver strong results across every season. When summer opportunities appear, we turn them into confident outcomes for our clients.
Consistent Summer Performance Backed by Data
OC campaigns continue to perform strongly throughout December and January. Our average days on market across summer sits well below the broader South Australian average, and seasonal DOM shifts by less than 20%. December also retains more than 80% of November sales, showing that buyer demand remains steady even while new listings decline.
Inspection activity through the holiday period remains strong. In December last year, OC recorded more than 1,900 open home attendees across Adelaide, followed by more than 2,300 in January. These numbers highlight that motivated buyers remain active well into summer.
Market conditions also work in a seller's favour. Adelaide has entered summer with consistent momentum, supported by annual price growth of 8.6%. Tight stock levels and strong buyer motivation mean well-presented homes continue to attract competitive interest.
Buyer Depth and Early Engagement Give OC Sellers a Clear Edge
Our buyer database is one of our strongest advantages. After a busy spring season, we enter summer with a warm audience of qualified buyers who have attended opens, made enquiries or registered interest in similar homes. This buyer depth allows us to begin your campaign with real momentum, connecting your listing with high intent buyers from the first week.
Our strong clearance performance reflects this early engagement. Summer campaigns continue to achieve high success rates across auctions and private treaty sales, supported by effective communication, pricing strategy and negotiation expertise.
We know that timing alone does not create strong outcomes. It is the ability to connect with the right buyers early that strengthens your position in the market.
Digital Strength, Targeted Marketing and Real Time Strategy
High quality photography, elevated branding and targeted digital advertising keep your property visible across every major buyer touchpoint. During last summer, OC listings generated more than 6.7 million search appearances in January and more than 6.3 million in December. These volumes show that buyers stay highly active, even while new listing numbers fall.
Our digital campaigns reach buyers across realestate.com.au, social media and Google. Floor plan views, video plays and map expansions remain strong during summer, with some interactions exceeding 400,000. This depth of engagement drives enquiry and strengthens early inspection numbers.
We refine every campaign using real time performance data. OC dashboards track listing views, enquiry trends and buyer behaviour across each channel. When we see increased interest in a suburb or price bracket, we adjust strategy to keep your property at the top of buyer feeds.
Our negotiation results reflect this approach. Many OC homes sell above the suburb median during summer, driven by strong positioning, deep market insight and engaged buyers.
Summer selling is not only about timing. It is about partnering with a team that has the insight, digital strength and experience to maximise every opportunity. If you are considering a move, the OC team is here to help you make it happen.
Disclaimer: Information in this blog is accurate at the time of publication. OC has relied upon information from external sources in compiling this publication and does not warrant its accuracy or completeness. Please verify details and consult your agent before making any decisions.
