Summer is often seen as the quiet season in real estate, but the data tells a different story. For many homeowners, December is one of the most strategic times to list. With fewer homes competing for attention and motivated buyers still active, early summer can set sellers up for confident results.
New listings typically fall by around 10% at OC and up to 30% nationally when comparing November to December. This creates a powerful window where competition drops but demand remains steady. Adelaide home values are more than 13% higher year on year, showing strong buyer confidence heading into summer. Many buyers who missed out in spring continue their search, hoping to secure a home before the new year.
Higher Online Activity During the Holidays
December also benefits from increased online activity. With more time at home and fewer commitments, buyers begin planning for the year ahead. They browse suburbs, compare homes and prepare for January inspections. Even though fewer homes are listed, online engagement continues to build, which gives well presented properties a strong advantage.
This combination of reduced competition and high buyer intent means December listings often attract concentrated interest. Homes stand out sooner, and inspection numbers stay healthy.
At OC, we carry spring momentum straight into summer. Our buyer database stays active throughout December, and our targeted digital campaigns place your home in front of the right people at the right time. Launching in December means entering the market with a warm audience ready to take action.
Summer is not slow. It is strategic. If you want strong exposure, motivated buyers and the chance to stand out early, December offers a valuable opportunity. If you are considering a move, we are here to help you make it happen.
